We leverage on design, technology, and innovation to be distinctive, improve efficiency, and drive our sales across multiple channels. Through focus on our website, we attract both groups and individuals, corporate and leisure, and diversifying our geographic reach to increase our price premium over competitors.
MARKETING COMMUNICATION
- Creating unique branding, ensuring consistency across all visuals as well as communication collaterals for the property
- Recommending website design to personify the brand identity
- Digital marketing for outreach and awareness (which also includes social media management and Search Engine Optimisation and Marketing)
- Maintaining close relations with a pool of influencers/ambassadors to carry out various marketing campaigns